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THIRD PARTY

ADVERTISERS

        

 

WHO IS A THIRD PARTY ADVERTISER?
A third party is any person or entity that is not a political party, candidate or constituency association, and that engages in political advertising. Third parties include corporations, partnerships, unincorporated businesses and associations, and many other groups.

 

THIRD PARTY ADVERTISER REGISTRATION:

Third Party Advertisers registration opens - May 1, 2018 and will close on October 19, 2018.

A copy of the Third Party Registration form is available here.

 

PDF File  Notice of Registration - Third Party - Form7

 

WHAT IS A THIRD PARTY ADVERTISEMENT?

A third party advertisement is a message in any medium (billboard, newspaper, radio, etc.) that supports or opposes a candidate or a “yes” or “no” vote on a question on the ballot. 

 

Third party advertising does not include issues-based advertising so groups that do public outreach can continue their issue-based advocacy work throughout the municipal election period. 

 

Advertising that does not cost money to post or broadcast, such as comments made on social media, will not be considered to be third party advertising.

 

WHO CAN REGISTER AS A THIRD PARTY ADVERTISER?

Individuals, corporations and unions can register as third party advertisers and can also make contributions to third party advertisers.

 

Third party advertisers will need to register with the municipality.  They have to register in each municipality. 

 

Registration allows a third party advertiser to promote or oppose any candidate that the electors in the municipality can vote for (local council, school board trustee positions).

 

Third party advertising must be done independently of candidates, who are not able to direct a third party advertiser. 

 

Candidates are not able to register as third party advertisers.

 

WHAT ARE THE REQUIREMENTS FOR THIRD PARTY ADVERTISING?

If approached by Third Party Advertisers, it is very important that you adhere to the following mandatory rules: 

 

By Section 88.4 of the Act, broadcasters and publishers may only permit third party advertisements to appear between May 1, 2018 and Election Day (October 22, 2018) and

 

A registered third party must provide the following information to the broadcasters or publisher in writing before the third party advertisements appears: 

  • The name of the registered third party; 

  • The name of the business address and telephone number of the individual who deals with the broadcaster or publisher under the direction of the registered third party; 

  • The municipality where the registered third party is registered.

 

HOW DO CAMPAIGN FINANCE RULES APPLY TO THIRD PARTY ADVERTISERS?

Most campaign finance rules that apply to candidates will also apply to third party advertisers. Third party advertisers will have spending limits and there will be contribution limits for those wishing to contribute to a third party advertiser.

 

Corporations and unions will be permitted to contribute to third party advertisers, but will not be permitted to contribute to candidates.

 

Rules for determining whether two corporations should be considered as a single corporation are simplified, so that it should be easier for corporations and candidates to determine whether the contributions from two corporations should count towards the same contribution limit to third party advertisers.
 

CAMPAIGNING

Campaign provisions have been clarified to allow candidates to access apartment buildings, condominiums, non-profit housing co-ops or gated communities from 9 a.m. until 9 p.m. in order to campaign.

 

Landlords and condominium corporations will not be allowed to prohibit tenants or owners from displaying campaign signs in their windows.

 

Candidates and Third Party Advertisers are required to identify themselves on campaign advertisements and signs, so that it is clear who is responsible for each sign and advertisement that appears or is broadcast.

 

WHAT CONSTITUTES A CONTRIBUTION FOR A THIRD PARTY ADVERTISEMENT IN THE 2018 MUNICIPAL ELECTION?

Money, goods and services given to and accepted by an individual, corporation, or trade union in relation to third party advertisements, or given to and accepted by another person who is acting under the direction of the individual, corporation, or trade union, are considered contributions.  Expenses must be incurred only during the campaign period for a registered third party.

 

IS THERE A MAXIMUM CAMPAIGN EXPENSE AMOUNT RELATED TO THIRD PARTY EXPENSES AND A MAXIMUM AMOUNT FOR PARTIES OF APPRECIATION AFTER THE ELECTION?

During the restricted period for third party advertisements, the expenses of a registered third party in relation to third party advertisements that appear during an election in the Township of Rideau Lakes shall not exceed an amount calculated by the Clerk using the prescribed formula. 

 

The expenses of a registered third party relating to the cost of holding parties and making other expressions of appreciation after the close of voting cannot exceed an amount calculated by the Clerk in accordance with a prescribed formula.

 

The Clerk will issue a certificate to each third party to outline the maximum amounts described above.  An estimated amount will be issued on a certificate to the third party at the time of registration and a final amount will be issued on or before September 25, 2018.

 

Does a registered third party have to file a financial statement for the 2018 municipal election?

A registered third party must file a financial statement and auditor’s report with the Clerk, on the prescribed form on or before the filing date, Friday, March 29, 2018, no later than 2:00pm.

 

WHERE CAN I GET MORE INFORMATION ON ELECTION CAMPAIGN FINANCE RULES?

The Ministry of Municipal Affairs and Housing has further information regarding finance rules and third party registration.

 

 

Township of Rideau Lakes
1439 County Road 8

Delta ON K0E 1G0

1-800-928-2250

Mary Ellen Truelove, Clerk/Returning Officer

mtruelove@twprideaulakes.on.ca or extension 293 or

 

Ginny Okum, Deputy Returning Officer:                   

ginny@twprideaulakes.on.ca or extension 223

 

 

QUESTIONS?

 

Returning Officer/Clerk:  Mary Ellen Truelove

mtruelove@twprideaulakes.on.ca

1-800-928-2250  Ext 293

613-928-2251  Ext 293

 


Township of Rideau Lakes, 1439 County Road 8, Delta, ON, K0E 1G0
email: info@twprideaulakes.on.ca
Tel: 613-928-2251 or 1-800-928-2250 - Fax: 613-928-3097

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